In order to run a successful health care business, it’s essential that acupuncturists learn to effectively advertise their practice. However, if it’s just-another-acupuncturist like most health care practitioners, it probably gave precious little thought to advertising the practice whether since school or during the early years of running business. But here’s the problem. You see, the chances are that your primary skill lies in helping people. So advertising may not be a acupuncturist’s strong point. But without a proper advertising plan, business is unlikely to prosper the way it should. And, even if there’re no advertisements, a poorly implemented marketing plan could end up costing them a lot of money with little or no results to show for it. That’s why, when it comes to advertising, they need someone who can guide and show how to advertise acupuncture effectively.
So, an acupuncturist must know how to create effective ads, which Yellow Pages enhancements are worth the money and which are not, to create a distinctive look and feel to set ads apart from competitors. Why is appeal to customer’s own self-interest is required, to attract patients by appealing to their “wants.” to compete by motivating action when competition can’t be done on the basis of its size, to use “positioning” to separate the practice from the others, to use human nature to advantage when placing Yellow Pages ad, to present services as the immediate solution to a problem and much more. Adding curiosity to the headline can persuade the prospect to read an acupuncturist’s copy. For example, the headline, “You’re Leaving Money on the Table if you’re Making These Mistakes,” has curiosity. The prospect is curious to find out what those mistakes are. So the patient or the reader reads the copy to find out. Also, using a testimonial for the headline, making sure to enclose headline in double quotations. Testimonial headlines can be powerful because they come from an unbiased point of view.