In order to run a successful health care business, it’s essential that acupuncturists learn to effectively advertise their practice. However, if it’s just-another-acupuncturist like most health care practitioners, it probably gave precious little thought to advertising the practice whether since school or during the early years of running business. But here’s the problem. You see, the chances are that your primary skill lies in helping people. So advertising may not be a acupuncturist’s strong point. But without a proper advertising plan, business is unlikely to prosper the way it should. And, even if there’re no advertisements, a poorly implemented marketing plan could end up costing them a lot of money with little or no results to show for it. That’s why, when it comes to advertising, they need someone who can guide and show how to advertise acupuncture effectively.
So, an acupuncturist must know how to create effective ads, which Yellow Pages enhancements are worth the money and which are not, to create a distinctive look and feel to set ads apart from competitors. Why is appeal to customer’s own self-interest is required, to attract patients by appealing to their “wants.” to compete by motivating action when competition can’t be done on the basis of its size, to use “positioning” to separate the practice from the others, to use human nature to advantage when placing Yellow Pages ad, to present services as the immediate solution to a problem and much more. Adding curiosity to the headline can persuade the prospect to read an acupuncturist’s copy. For example, the headline, “You’re Leaving Money on the Table if you’re Making These Mistakes,” has curiosity. The prospect is curious to find out what those mistakes are. So the patient or the reader reads the copy to find out. Also, using a testimonial for the headline, making sure to enclose headline in double quotations. Testimonial headlines can be powerful because they come from an unbiased point of view.
Think back to a time when you read a acupuncture catchy headline that you didn’t full understand. Did you read the article or did you simply ignore it, thinking it was going to be just another profit-making clinic? Some copywriters argue that the headlines need to explain what the article/sales letter is going to be about. Most acupuncturists think it needs to display the benefits in order for a prospect to start reading. Benefit headlines are a solid way to get messages in front of the prospect. But if acupuncturists are competing with other products that offer similar benefits – this may not be the best way to go. In other words, unless the benefit is really unique or intriguing it’ll probably need to do more than state the obvious benefit. According to research, the “news” headline is second only to the “self-interest” headline in pulling power. Headlines that are news-oriented often use the words, “new,” “now,” “finally,” and the ever popular, “announcing”.
Addressing the reader’s skepticism in the headline instead of promising a big benefit often aids the acupuncturists to attract more patients. Whenever a headline is published, it’s thought to be as the journalists pyramid. That first line needs to hook but also be informative. It has to be detailed enough to know what the breaking news is and allow them to decide if they want to know more. Headlines in newspapers and magazines are usually a great example of this writing style which the acupuncturists can adopt. Having a good headline is vital when it comes to catching attention in social media especially. If even known acupuncturist posts a link without a good description of where that link will take the patients might not click on it. If the readers see the acupuncture practice has a great title to begin with they’ll have something to continue exploring in that particular article.